Adin Ross boxing livestream pushed Rainbet within 0.5 pp of Bovada in US search

Rainbet nearly matched Bovada’s share of US online gambling search demand in October 2026 following a boxing livestream hosted by Adin Ross, according to new data from Blask. However, the surge lasted only a few days, highlighting the difference between influencer-driven exposure and sustained brand interest. During October 16–22, Rainbet accounted for 15.9% of the US Blask Index compared with Bovada’s 16.4%, leaving just 0.5 percentage points between the two offshore gambling brands. This was their narrowest gap of the month. The increase followed two events. On October 13, Rainbet launched a US-facing sweepstakes platform, allowing it to reach American users who are restricted from accessing its crypto casino. Three days later, the brand was associated with Brand Risk Promotions 16, a boxing event livestreamed by Adin Ross on Kick from Miami. Rainbet ran a viewer promotion alongside the broadcast, which coincided with a sharp increase in search activity. Blask’s hourly data shows that almost the entire spike occurred within the five-hour livestream on October 16. The increase was visible across all 21 US states for which Rainbet data was available, indicating that the surge extended beyond a single geographic market. The effect proved short-lived. Six days after the peak, Rainbet’s share of US search demand had dropped to less than half of Bovada’s, returning to the relative position it occupied at the beginning of October. By October 22, search interest in Rainbet across the 21 tracked states had fallen slightly below its pre-launch level. The figures therefore provide no evidence yet that either the sweepstakes launch or the influencer campaign established a higher baseline of recurring search demand. The two operators also entered October from different commercial positions. In September, Bovada ranked third among US gambling brands by Competitive Earning Baseline (CEB), Blask’s estimate of potential operator revenue, while Rainbet placed seventh. Offshore gambling operators collectively represented 73% of US Blask Index and 65% of CEB during that period. The October results illustrate how a single creator-led event can temporarily reshape competitive visibility in online gambling. Rainbet came within half a percentage point of Bovada in weekly search share, but the rapid reversal suggests that the campaign’s immediate impact on brand attention did not translate into a sustained increase in search demand. Methodology: Blask Index measures relative online search demand. Share of Blask Index should not be interpreted as operator revenue, player acquisition, or market share by gambling turnover. CEB represents estimated potential revenue rather than reported financial results.